Creative Direction & Product Design

Creative Direction overseeing marketing materials, advertisements, and product designs for a modern winery and its sister companies: Akash Brewing & Akash Coffee in Temecula Wine Country. Advises on design and architectural decisions to maintain brand consistency across all platforms. Defined brand identity and managed 350+ graphic design projects (campaigns, signage, menus, apparel, website) for various product launches, events, and festivals. Orchestrated website functionalities for wine sales, club sign-ups, job applications, and venue rentals. Crafted captivating, contemporary label artwork for 100+ bottles across two award-winning wine collections, collaborating closely with winery owner, winemaker, and printing facilities.

Campaigns & Large Event Marketing

Lead graphic designer leading collaborative efforts between Lil' Libros and the Smithsonian National Portrait Gallery for their annual festival. Directed the creation of marketing materials, newsletters, advertisements, presentations, backdrops, and customized elements for an interactive photobooth experience.

Graphic Designer for a non-profit celebrating Salvadoran arts and culture. Responsibilities included crafting marketing materials, managing event presentations, and overseeing the organization's website. Collaborated with the founder/president to create on-brand event marketing campaigns aligned with the non-profit's mission.

Graphic Design for Restaurants & Retail Spaces

Freelance Graphic Designer for local eateries, skilled in developing marketing materials, advertisements, billboards, menu boards (print and digital), websites, social media content, gifs, packaging designs, apparel, posters, and signage. Provided crucial insights to restaurant owners regarding architectural decisions.

Illustration & Graphic Design in the Publishing World

Illustrator and Lead Graphic Designer for Lil' Libros' bilingual travel board book series with distribution available across 800+ big-box stores: Target, Barnes & Noble, Kohl's, and direct-to-consumer sales. Achieved #1 Best Seller status on Amazon across various categories for several books.

Lead Graphic Designer at a bilingual children's book publishing house, responsible for marketing collateral creation, advertising, catalogs, media kits, presentations, website oversight, creation of newsletters, and style guide maintenance company-wide. Managed 500+ graphic design projects for product launches, sales, events, virtual readings, and holiday promotions. Spearheaded the design of an interactive e-commerce website featuring a blog, activity portal, and a dedicated page for booking in-house talent.